“Teoman Duman” için 3 makale
European ResearcherCilt 2014/14, Sayı 79
Microfinance has long been used a developmental tool to fight poverty. It has been operational since the 1960s. Recent studies have shown positive impacts of microfinance with respect to generating income and smoothing consumption of its clients. On the other …
European ResearcherCilt 2014/14, Sayı 81
Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since …
European ResearcherCilt 2014/14, Sayı 69
The standardization versus adaptation of the international marketing strategy (marketing mix) and its relationship with export performance has been a focus of many researchers in last five decades.In existing literature there are many arguments, presented by different authors, favouring standardization, …