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SUPPORTIVE FACTORS FOR SYRIAN HOME APPLIANCES MANUFACTURERS (ADVERTISING, BRAND, &VALUE)

2015·Mohammad KHACHROUM, Suleiman ALI, Karam M. HILLY

AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİ·Cilt 2010/1, Sayı 2

Syrian industries are facing very critical era nowadays. Therefore, this research aims to address the following questions first of all, which brands will be attracted by Syrian consumers? How can Syrian companies gain local customers' trust and preferences? And which …

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THE STRATEGIES OF RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION

2015·Samer Al ALI, Suleiman ALI, Layal Al HAJJI

AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİ·Cilt 2010/2-legacy-855, Sayı 3

Purpose: The purpose of this research is to examine the impact of the relationship marketing strategies, namely: competence; communication; conflict handling and relationship duration on customer satisfaction. Research methodology: Public Bank customers in Aleppo, Syria were surveyed using a questionnaire. …

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