Measuring Port Brand Equity: A Sentiment Analysis on Port Social Media Messages
dumlupınar üniversitesi sosyal bilimler derggisiCilt 2020/1, Sayı 65-legacy-5282
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, within which social media has …