“R. Ayhan YILMAZ” için 3 makale
The Turkish Online Journal of Distance EducationCilt 2005/6, Sayı 2
Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher …
The Turkish Online Journal of Distance EducationCilt 2007/8, Sayı 2
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that …
The Turkish Online Journal of Distance EducationCilt 2011/12, Sayı 3
Online and distance education institutions need a communication that should differentiate and separate them from the other counterparts not only in their own category but also in the category of traditional educational institutions. That kind of communication is one of …