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“Mersid Poturak” için 5 makale

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Peoples Perception About Ethnocentrism in BIH

Dalila Salkanovic, Mersid Poturak

European ResearcherCilt 2014/14, Sayı 79

Consumer ethnocentrism comes up as tendency to purchase domestic products instead of foreign once. This kind of behavior can be directly linked to every country‟s prosperity. Ethnocentric consumers, purchasing domestic products, see as their own contribution to economic, social and …

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Marketing Mix Standardization/Adaptation and Export Performance

Teoman Duman, Mersid Poturak

European ResearcherCilt 2014/14, Sayı 69

The standardization versus adaptation of the international marketing strategy (marketing mix) and its relationship with export performance has been a focus of many researchers in last five decades.In existing literature there are many arguments, presented by different authors, favouring standardization, …

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