THE STRATEGIES OF RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION
AKADEMİK ARAŞTIRMALAR VE ÇALIŞMALAR DERGİSİCilt 2010/2-legacy-855, Sayı 3
Purpose: The purpose of this research is to examine the impact of the relationship marketing strategies, namely: competence; communication; conflict handling and relationship duration on customer satisfaction. Research methodology: Public Bank customers in Aleppo, Syria were surveyed using a questionnaire. …