“L. Obolentseva” için 4 makale
International Journal InternaukaCilt 2016/12, Sayı 2
The article is focused on the research of factors creating the image of the territory in the conditions of interregional competition. The factors that affect on the tourist image of Kharkiv region are identified and assessed.
International Journal InternaukaCilt 2016/1, Sayı 1
The article deals with the concept of the tourist image of the state and its kinds. The value of a positive image for the economy and improve the standard of living in the country are disclosed. The factors influencing the …
International Journal InternaukaCilt 2015/9, Sayı 9
Approaches to understanding the essence of the concept of «regional marketing» and «regional tourism marketing» were considered, author’s understanding of these categories was grounded. Goals and objectives of regional marketing and strategies to achieve them were defined. The features of …
International Journal InternaukaCilt 2015/9, Sayı 9
In the article the obstacles and measures to improve the system of the human resources management of tourism enterprises are shown. The basic requirements for expanding of the quality of the personnel potential of tourist agencies for the staff are …