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Adaptation of the methodology of sample surveys for marketing researches

2016·Andrey Kataev

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 1

The article presents the results of the theory of adaptation of sample survey for the purposes of marketing, that allows to answer the fundamental question of any marketing research – how many objects should be studied for drawing adequate conclusions.

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The methodology and basic procedures of identification of the market competition intensity

2016·Andrey Kataev

Traektoriâ nauki·Cilt 2015/1-legacy-2329, Sayı 3

The article presents the content of the fundamental marketing category «competition» and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.

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