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Corporate personality perspective in corporate reputation management: a survey of corporate personality perception on business administration students

2019·Ahmet Basçi, Adnan Veysel Ertemel

International Journal of Social Sciences and Education Research·Cilt 2016/2, Sayı 1

Corporate Reputation concept has been studied in academic literature since 1950’s and received a lot of interest from various disciplines. Both practitioners and academicians agree that corporate reputation plays a critical role on how the corporate is perceived and whether …

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Effects of Zero Moment of Truth on consumer buying decision: An exploratory research in Turkey

2019·Adnan Veysel Ertemel, Ahmet Basçi

International Journal of Social Sciences and Education Research·Cilt 2015/1-legacy-4175, Sayı 2

With the advent of Internet that enables always connected consumers and readily available rich information about all types of products, consumer’s purchase decision process has been radically altered that accompanies more information seeking activity prior to going to the store …

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