The evaluation of hotel animation services from managers and tourists’ perspective

Hotel animation services are important for both management and tourists. Tourist satisfaction with recreational and animation services can contribute to increase food and beverage sales during show programs at hotels and resorts in the coastal regions. Animation services include three types of animation programs such as, sports activities, evening entertainment/shows and entertainment programs for children. The purpose of this study is to evaluate hotel animation services from managers and tourist perspective. This paper which qualitative research method was used in, firstly, a literature review that related to recreational and animation services at hotels were conducted And then data were collected by researchers in face-to-face interviews with 10 managers and 22 tourists at hotels and resorts in Antalya and Muğla. The results indicate that managers and tourists believe in hotel animation programs and people have a crucial role on customer satisfaction.