Definition of the notion "competitive strategy" and its place in the management hierarchy strategies

2016 Traektoriâ nauki Cilt 2016/2, Sayı 6

İngilizce öz

Determination of an effective competitive strategy of the company, setting goals and achieving them in conditions of unstable operation, minimizing losses are the key to the future success of the company as a whole. In this light the issue of the place of competitive strategy in management hierarchy is relevant. The article analyses the definition of the nature of concepts “business strategy”, “competitive strategy”, “competition strategy” their differences, gives its own interpretation of these definitions. The hierarchical structure of an enterprise is presented.

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