World experience of application of innovations in formation the company’s strategy of development

Innovations are a key factor of companies’ competitiveness in the current economic conditions. National competitiveness is achieved by efforts at all levels of the economy, but first of all - at the level of individual companies, which compete with each other on national and international markets, and create the real welfare of the nation. The article presents the results of generalization of the world experience in the application of innovations in the development strategy of companies.