A case study: The Significance of the ESP In-session Course at International Burch University

This paper focused on the role of the ESP courses at a private university
where the educational process is held in English language. The study identifies
the significance of in-course English for Business Purposes (EBP) course. The
study was carried at International Burch University (IBU). The focus group was
comprised of 47 students (N=47) and 4 (N=4) lecturers at Faculty of Economics,
International Burch University during spring semester, 2012 and 2013. The study
investigated the need for English for Business Purposes; the way students and
lecturers perceive EBP at IBU; the problems students face during the course; the
role of the English instructor, and the challenges of the English for Business
Purposes courses. A second investigation was done to elucidate the reasons
International Burch University replaced the freshman courses with the EBP. The
paper can be used as a useful resource for future researches and private
institutions.